The impact of sustainability orientation on firm propensity to ally
The impact of sustainability orientation on firm propensity to ally
Stefano Romito, Angeloantonio Russo, Clodia Vurro
The aim of this paper is to analyse the effect of firm sustainability orientation, defined as the overall proactive strategic stance of firms toward the integration of environmental and social concerns and practices into their strategic and operational activities, on its propensity of making alliances.
#Alliance Formation #Stakeholder Management #Sustainability orientation