The impact of Country of Origin in the cosmetic industry in relation to products from different countries and cultural backgrounds: a literature review
Special Track CROSS-CULTURAL MANAGEMENT In collaboration with IACCM
The impact of Country of Origin in the cosmetic industry in relation to products from different countries and cultural backgrounds: a literature review
Raffaele CecereThis article explores the research domain of the impact of COO in the cosmetic industry in relation to products from different countries and cultural backgrounds. This study aims to provide a relevant and comprehensive organization of the research around this topic, offering an original, reliable and practically useful resource.
#countries #country image #Country of origin #culture