How store atmosphere affects the purchasing intention of design products: The case of furniture
Retailing &Service Management 2021
How store atmosphere affects the purchasing intention of design products: The case of furniture
MARICA BARBARITANO, ELISABETTA SAVELLIDesign plays a critical role for companies’ competitiveness and innovation (Noble and Kumar, 2010; Landoni et al., 2016; Hernández et al., 2018). Over the years, several studies (Hanzaee and Andervazh, 2012; Arboleda and Alonso, 2014; Hashim et al., 2014) demonstrated its positive impact on consumers’ behaviours, especially in terms of purchasing intention.
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